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How We Work

When you partner with GrowthOps, insights inspire actions that produce results.

Insights

At GrowthOps, insights mean more than parsed data. It means a deeper understanding of current and potential customers. We discover those critical moments and evaluate their motivations in these moments.

Actions

We propose real, actionable change built on truth-based insights; empowering customers and frontline employees to take the preferred action.


Results

By reinforcing desired customer actions, we generate real, meaningful change. And continuous growth.



“I love how simple the online interface is to get all the basic things done.”
Kelly Brimbore, Newcastle

Our Mission

To continually discover and harness the hidden growth potential of enterprise partners.

How we do it:
Reveal hidden truth-based insights by parsing data through micro and macro lenses.  
Harness insights through technology and operations solutions that augment existing systems instead of replacing them.
Create results via dynamic, integrated turnkey operations.
Focus not just on the needs of clients, but also our client’s customers. 


Our Vision

To unlock unrealized potential by constantly innovating how clients connect with customers.
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“I love how simple the online interface is!”
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Our Values

Purpose

Where others see problems, we see opportunity—and we apply practical tools to turn those opportunities into value.


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Partnership

We’re invested, honest, and transparent. Our solutions aren’t based on assumptions—they’re built on foundations of truth-based insights.

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Performance

We bring success to our customers by ensuring exceptional experiences for their customers.




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Principle

We treat others—clients, colleagues, and competitors—the way we would want to be treated.




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Our History

2010

GrowthOps is founded.

Analytics Planning:
• Data Strategy
• Data Platform Planning
• Analytic Customer & Market Analysis

CLIENTS: Teradata, Allconnect, Appiriss, McKesson, Fiserv
“I love how simple the online interface is to get all the basic things done.”
Kelly Brimbore, Newcastle

2012

GrowthOps launches new offering.

Growth Operations:
• Analysis to Action
• Growth Opportunity Planning & Strategy
• Develop & Launch

CLIENTS: Fiserv, Promove, Allconnect
“I love how simple the online interface is to get all the basic things done.”
Kelly Brimbore, Newcastle

2017

GrowthOps expands platforms and categories.

Platforms:
• Plan to Develop to Launch to Grow
• Turnkey Growth
• Expert in multiple markets

CLIENTS: PTI Security, Promove, Allconnect
“I love how simple the online interface is to get all the basic things done.”
Kelly Brimbore, Newcastle

2020

GrowthOps forges plans to help clients pivot during pandemic.

Disruption breeds opportunity:
• Technology and operations adaptions to work from home
• New data and models for forecasting
• Standing up turnkey support channels

CLIENTS: Allconnect
“I love how simple the online interface is to get all the basic things done.”
Kelly Brimbore, Newcastle

Leadership

Versatile Appeal

Bill Gray

Managing Executive

Bill founded GrowthOps to meet the need for faster and more effective results from marketing, operations, and business offers. By creating operations results centered around deeper-truth insights, Bill has helped dozens of companies improve their customers’ experiences and created ongoing growth along the way.

Bill oversees all aspects of GrowthOps’ business including market strategy, financial planning, client delivery, offer development, and corporate governance.

Before founding GrowthOps, Bill was senior partner at Accenture where he spent the first 20 years of his career.

“Sometimes data reveals answers.
It asks questions, too.”
Versatile Appeal

Melissa Honabach

Chief Marketing Officer

Melissa joined GrowthOps to apply her brand and digital marketing expertise to create analytics-based marketing programs and enhance customer relationships.

Melissa’s contributions to GrowthOps and its customers include brand development, integrated marketing strategy, digital advertising, customer relationship management, marketing analytics, and operational efficiencies.

Prior to joining the GrowthOps team, Melissa cofounded two successful Atlanta businesses and held senior marketing and operational roles for large national brands and a non-profit.

“Every customer experience is a potential marketing moment.”

Partners

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Virtustream

Infrastructure Partner

• Distinct client environments
• Industry leading cloud technologies
• World-class infrastructure security
• Scalable, efficient cloud platform

Virtustream

Infrastructure Partner

• Distinct client environments
• Industry leading cloud technologies
• World-class infrastructure security
• Scalable, efficient cloud platform

Virtustream

Infrastructure Partner

• Distinct client environments
• Industry leading cloud technologies
• World-class infrastructure security
• Scalable, efficient cloud platform

Get in touch.

Your growth is waiting. Let's talk.
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