Proactively and Reactively Understand Customers and Potential Customers = Strengthen the downstream service and relationship engagement Results.
Proactive Understanding = The Foundation for Customer Results
Without proactive understanding, it is highly unlikely to successfully provide Customers the service they desire, let alone effectively establish a purchase relationship. Proactive Understanding defines strong information for serving the right customer from the interaction where they choose to seek out your business.
By working with your existing channels, systems, and operations; GrowthOps provides a foundation of accurate information from initial interaction. The evaluation, potential customer understanding issues, and storage of information within customer records provide ease of experience within day-to-day interactions across multiple processes.
Create a Healthy Proactive Understanding across Process Steps
The information captured through Customer Identification within a process interaction provides a right understanding of who the customer is, and potential warning signs that may signal downstream customer issues (i.e. future loss, multiple ways to interact, highly transitory customer, past bankruptcies, etc).
The information provided can set the initial, customer approved profile for establishing both accurate and the information needed related to what customer is seeking. Potential downstream relationship challenges due to customer issues will also be captured. The capture of potential customer issues may also enable early process steps to make use of the awareness of the customer challenge to avoid future issues.
Reactive Customer Issue Resolutions
The information and customer capture evaluates and resolves breaks across critical issue points across Customer and Revenue Operations.
The volume against trends and proactive identification capture, and related issues provide a view that Customer Information health being created. The resolution rates, fix actions, and strength of resolution provides an overall view of health of Customer Information.
The Reactive Resolutions provides management clarity on achievement of operations and regulatory strength, and prevents expensive downstream issues that are compounded by future failures that could have been prevented earlier and with greater response to the signal indication of Customer Information issues.