Customer Change Resolutions
Manage Your Customer Information & Insight to New Results and Handle the Changing Views of Customers
Customers Aren’t Static How Can You Keep Up
The core of Customer Insight (i.e. attitudes, contact profile, and influence relationships) is an ever-evolving web of influences. 50 to 70% of Customers change their core information and what they share with different service relationships per year. The impact to downstream service costs and customer revenue are extensive. At some clients, as much as XX% of operational costs can be tied to root issues with Customer Information being inaccurate or poorly structured Customer Insight.
Creating Sustained Customer Value Take Constant Management & Dynamic Refinement
Customers are still telling your business what their direction will be; it’s just a different picture that it used to be. The patterns and value of a Customer’s interaction must be evaluated, and assessed for follow-up within less than a week of a new Customer Interaction. Creating momentum from these interactions becomes a new challenge to understand who the customer is, other potential interactions they are having, and your ability to create additional interaction influence that lead to positive engagement and decisions for your business.
Customer Trends & Behaviors can be Predicted, but only Remain Effective through Dynamic Experience Testing
Different customers and small groups of customers react very differently to your relationship and the customer’s corresponding expectations. The actions, messages, and level of results vary greatly by different micro-segmented sets of customers. Providing the ability to plan right time, right activity, right message, right interaction to a customer creates new levels of performance unachievable with broader marketing, service and sales approaches.
“GrowthOps provides a different view in managing a total view of Customers and Operations that changes decisions and in-market approach.”
EVP of Utility Operations